pour over summit
Registration is now closed for 2026.
June 10, 2026 11am – 2pm MT 100% Online
The Pour Over Summit is a free 3-hour virtual event built for the marketers doing meaningful work in nonprofits and rural health.
Join us for real talk, practical strategy, and honest conversation with speakers who get your world.
Walk away with your cup filled up and marketing ideas you can start implementing immediately.
Keynote Speakers
Founder + CEO, Commonwell Marketing
Wired to Feel: The Neuroscience Behind Marketing That Really Moves People
What if the problem isn’t that people don’t care about your mission… What if they simply don’t feel connected to it yet?
The truth is, people feel before they think. Through combining neuroscience and communication strategy, this session will help nonprofits and rural health organizations create messaging that truly resonates. Come learn how to:
- Spark an emotional response before the brain starts to tune out
- Lead with emotion to gain attention
- Create trust and belonging
- Use simplicity intentionally and how to resonate with your audience
CEO, Motive 3
Stop Telling Stories. Start Telling Histories.
- Most organizations are simultaneously story rich and story poor — years of lived experience, almost none of it captured or told.
- Belief isn’t generated from a prompt. It’s built on the specific, verifiable story that only you could tell.
- That story is already inside your organization. The urgency is in mining it before the people who were in the room move on and the material evaporates.
- In this session, narrative architect Ginger Zumaeta walks through a detailed case study to show what an organization discovers when it finally excavates what it’s been sitting on all along.
Founder, FireTribe TV
VideoLab Pro: Learn to Make Videos That (Actually) Drive Donations and Sales
Most videos get scrolled past. Gone. Forgotten. And it’s NOT because you need better gear or a bigger influencer. That’s the lie everyone keeps buying. The videos that actually win? They’re built on psychology.In this workshop I’m breaking down exactly what makes people stop, watch, and DO something: Buy, Give, and Share.
We’re combining real neuromarketing with the same storytelling tactics Netflix uses to get you binging at 2am. You’ll walk out with the three Neuro Hooks that kill the scroll and the three Action Triggers that turn attention into actual sales and donations.
Business owner chasing revenue? Nonprofit leader trying to move donors? This framework is for you.
Stop making videos that look good and do nothing. Learn to make them perform.
Brandon is a former Netflix creative and founder of Fire Tribe a video marketing agency.He teaches organizations how to make video that actually converts.
Event Schedule
10:50am
Welcome + Prizes
Sound check, introductions, and prizes
11:00 – 11:25am
Sally Mildren, Commonwell Marketing
KEYNOTE: The Neuroscience Behind Marketing That Really Moves People.
What if the problem isn’t that people don’t care about your mission… What if they simply don’t feel connected to it yet?
The truth is, people feel before they think. Through combining neuroscience and communication strategy, this session will help nonprofits and rural health organizations create messaging that truly resonates. Come learn how to:
- Spark an emotional response before the brain starts to tune out
- Lead with emotion to gain attention
- Create trust and belonging
- Use simplicity intentionally and how to resonate with your audience
11:30 – 11:50am
Alyssa Veltre, alyssaveltre.com
SEO #1: Start With the Human…Respect the Algorithm. (Writing for the Human Without Alienating the Machine)
11:50am – 12:10pm
Rachael Band, Band Advertising
AI as a Strategic Advantage: A Practical Guide for Small Businesses, Rural Healthcare Organizations & Nonprofits
12:15 – 12:40pm
Ginger Zumaeta, Motive 3
KEYNOTE: Stop Telling Stories. Start Telling Histories.
Belief isn’t generated from a prompt. It’s built on the specific, verifiable story that only you could tell.
That story is already inside your organization. The urgency is in mining it before the people who were in the room move on and the material evaporates.
In this session, narrative architect Ginger Zumaeta walks through a detailed case study to show what an organization discovers when it finally excavates what it’s been sitting on all along.
12:40 – 1:00pm
Alyssa Veltre, alyssaveltre.com
SEO #2: Start With the System…Respect the Human. (Writing for the Machine Without Alienating the Human)
1:05 – 1:30pm
Brandon Wasserburger, FiretribeTV
KEYNOTE: VideoLab Pro: Learn to Make Videos That (Actually) Drive Donations and Sales.
In this workshop I’m breaking down exactly what makes people stop, watch, and DO something:
Buy, Give, and Share.
We’re combining real neuromarketing with the same storytelling tactics Netflix uses to get you binging at 2am. You’ll walk out with the three Neuro Hooks that kill the scroll and the three Action Triggers that turn attention into actual sales and donations.
Business owner chasing revenue? Nonprofit leader trying to move donors? This framework is for you.
Stop making videos that look good and do nothing. Learn to make them perform.
Brandon is a former Netflix creative and founder of Fire Tribe a video marketing agency.
He teaches organizations how to make video that actually converts.
1:30 – 1:50pm
Rachael Ward, Kenzie Kidder, Commonwell Marketing
Building an Engaging Social Media Presence
1:50 – 2:00pm
Sally Mildren + Hype Gals
Thank you, winners, and a special offer from Commonwell
